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NPO Radio 5 - Je voelt je thuis

Concept, Art Direction, Script
XXS Amsterdam, Job Ruigrok

NPO Radio 5 asked us to create a simple concept to serve as the foundation for all their communication over the next two years. It revolved around coziness and homeliness.

During the conceptualisation phase, I found inspiration in an old radio that I received from my grandpa. When I opened it up, the arrangement of little lights resembled a cozy living room. Together with Rogier Wieland (paper designer), we created some very cozy settings inside the radio—settings that capture the moment and feeling of listening to NPO Radio 5.

Remarkably, the campaign is still going strong five years later, so I would consider that a success!

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