ABN AMRO - TIKTOK PILOT
Concept, Art Direction
Okay, this one was a challenge: creating a TikTok pilot for ABN AMRO discussing investing during a recession.
In true TikTok style, we succeeded by initiating a conversation. Not a conversation between the bank and the consumer, but rather a conversation among consumers themselves. We encouraged individuals to talk about their ambitions and concerns, and then provided them with valuable advice to ease their worries. This approach allowed us to convey potentially dull information in an engaging and enjoyable manner.
The result was a great success, and ABN AMRO is now officially a part of the TikTok community.