FESTIVAL SUMMER - HEINEKEN SILVER
Concept, Art Direction
Heineken approached us to create captivating live content for Heineken Silver with the objective of engaging Gen Z audiences both online and offline, particularly at festivals. We began by identifying festivals that align with our key audiences.
Next, we generated content ideas that would resonate with them during and after the event. Instead of solely focusing on the event itself, we centered our efforts on lifestyle and personality attributes that reflect the Silver brand. To maximize impact, we drew inspiration from the latest Gen Z trends in our style, copy, and art direction choices.
Our approach proved successful, as the content performance exceeded expectations. This reinforced our commitment to delivering the best live content to Heineken fans, whether at festivals or sports events.