HEINEKEN - F1 DUTCH GP
Concept, Art Direction
In continuation of our festival content, Heineken tasked us with not only creating live content but also developing the entire theme, activations, and introducing the fantastic cup designed by Pablo Lucker before and during the Heineken Dutch GP.
The theme emerged from the unity of Dutch fans and the positioning of Max Verstappen's car number: 'We are one.' We devised several activations around this theme, including the CaraFan, a winning activation that allowed fans to literally become one with the GP by staying overnight in the paddock. Additionally, we crafted an outstanding video to introduce our cup and highlight the unique connection between the designer, the audience, and the racers.
Our approach received acclaim not only from Heineken but also from our followers. Most importantly, it resonated with the event's visitors, who loved all the content. And, of course, we kept the momentum going the next year!