GEMEENTE ANTWERPEN – IN EEN FLITS         Tom van der Veldt & Joey Katerberg

Problem

The centre of Antwerp has a problem with speeders. While the speeders do get caught and ticketed, it keeps happening. They just pay the fine without thinking about the possible consequences off speeding.

Idea

Making speeders more aware by showing them them the possible consequences. 

By confronting them at their home with a photoshopped picture of the moment they were speeding. The picture will show a possible consequence, like hitting someone on a bike or getting in a crash. 

This picture will be sent together with the official ticket by the Antwerp police. Be aware of the consequences of speeding.

An accident could happen in a flash. Lower your speed.